Methodology
The Morning Consult Quarterly Survey of Household Emergency Expenses and Decisionmaking relies on data collected through Morning Consult’s proprietary survey research capabilities. The interviews were conducted online in April 8- 15, 2024, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a quarterly sample size of approximately 10,000 U.S. adults and an unweighted margin of error of +/- 1 percentage point.
“Cash and cash equivalent” includes paying with cash, with money in a checking/savings account or putting the expense on a credit card and paying it in full at the next statement. “Noncash equivalent” includes putting the expense on a credit card and paying it off over time, using money from a bank loan or line of credit, borrowing from a friend or family member, selling something, or using a payday loan, deposit advance or overdraft.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
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